Enjoy Your Stay in Lively Fitzrovia, W1

The district of Fitzrovia falls partly within the City of Westminster and partly in the territory of the London Borough of Camden. The area is located between Marylebone and Bloomsbury; Soho is to the south. It is part of the W1 postcode district.

The name of the area likely originates from the Fitzroy Tavern, which is located on the corner of Windmill Street and Charlotte Street. The public house was quite popular with London artists in the period of 1920 - 1950.

Some of the prominent venues in Fitzrovia include the UFO Club, 100 Club, King & Queen Club and others. It is such venues that can be connected to the birth of the Punk rock music genre.

In the past, the area featured many photographic studios, which were eventually replaced by media outfits. Fitzrovia is also home to a number of major advertising agencies, such as CHI & Partners and Saatchi & Saatchi. The area also featured the first internet café in the UK - Cyberia.

The primary school All Souls’ Church of England is one of the notable institutions in Fitzrovia, mostly due to the fact that the building is Grade II listed. Other local educational facilities include the Fashion Retail Academy and campuses of the Southbank International School.

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